Get to the Point! Second Edition: Simplify, Sharpen, and Sell Your Message

Sinopsis

Deliver razor-sharp points in all of your work communications! This updated classic enables you to captivate any audience, create meaningful impact, and make your words matter. Every time you communicate, you're trying to move someone to feel, think, and act. You're trying to make a point. But very few communicators--regardless of their purpose or position--know their points, have true points, or even understand what a point is, rendering themselves pointless. In this expanded second edition of the bestselling Get to the Point!, Joel Schwartzberg draws on his decades of experience as a strategic communications executive and public speaking coach to deliver a masterclass in high-impact communications for the digital age. The new edition features a substantial amount of new content, including surprising research, real-world insight, and actionable tips that meet the modern needs of professionals up and down the organizational chart. Using his trademark encouraging and often humorous voice, Schwartzberg helps you: Understand the Power of Points: Learn how points outperform topics, themes, and observations. …

Sumber: Google Books